11.18.08
Posted in SEO (Search Engine Optimization), Search Engines at 11:42 am by Stephe
Organic seo, also known as natural seo, is the attempt to build up your search engine rankings or serps for your keywords without paying for placement. Organic seo enables you to get visitors from search engines without having to pay for them. To be successful and benefit when it comes to organic seo, you must create and maintain a website that provides relevant information when it comes to your keywords. Organic seo can take a lot of effort to improve your serps, and the progress will likely be seen over the period of months. Some ways to improve your organic seo is to:
- Create a lot of relevant content
- Gain quality inbound links (due to this relevant content)
- Optimize markup
The benefits of organic seo is that it will provide stable, free, and relatively long term traffic for your website; however, the effort that is involved in optimizing organic seo is much more substantial than simply starting up a Pay Per Click (PPC) campaign.
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11.17.08
Posted in Google, Promotion, SEO (Search Engine Optimization), Search Engines at 3:23 pm by Stephe
Buying links can clearly get you a large amount of links in a short period of time as opposed to organically building these links as your website grows and develops. “Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.” Although it may be tempting to buy links to gain an edge in seo, it will likely have greater negative effects than positive ones. Google has recently started to crack down on websites that buy and sell links. Websites can experience serious drops in page rank and their serps due to improper link exchange. Of course Google will not punish your website for buying and selling links if they do not find out, but Google is improving their methods for improper link exchange, and it is quite likely that your site will be punish if it engages in these activites. Link exchange should be done in an organic manner as this will improve your seo naturally, and you will not have to worry about your website being punished for selling or buying links.
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11.15.08
Posted in SEO (Search Engine Optimization), Search Engines at 3:05 pm by Stephe
User dependency on the search box is very high; search boxes enable users to easily find the targeted information that they want in a short period of time. The search box is no longer limited to Google and other search engines as many websites now employ the search box as a method for visitors to find the content that interests them. The search box provides a better user experience for the visitor as they can find information in a timely manner, but from a webmaster’s point of view it can lead to some issues. The search box itself will not hurt your website when it comes to search engine optimization, but improper reliance on the search box can lead to deep linking. It is extremely important to avoid deep linking from a seo perspective as all webpages should be accessible within a few clicks (3 should be considered the maximum). The reason for this is because search engine spiders crawl webpages through links and if many of your webpages are deep linked, then the search engine spider is unlikely to crawl these pages and index them. This can have a serious impact on your website when it comes to search engine optimization. Use the search box to give visitors a better user experience, but avoid relying on the search box too much when it comes to deep linking.
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11.14.08
Posted in Google, SEO (Search Engine Optimization), Search Engines at 4:33 pm by Stephe
Google recently released their SEO Starter Guide which discusses basic seo issues for webmasters who are just entering the industry. Some of the seo issues covered include:
- Page Titles
- Description Meta Tag
- URL Structure
- Site Navigation
- Creating Quality Content
- Anchor Text
- Heading Tags (H1s, H2s, etc.)
- Image Optimization
- Robots.txt
- Rel=”nofollow”
- Website Promotion
- Webmaster Tools
- Analytics
- More Resources
Although, most experienced webmasters should know all of the things that Google covers in this guide, many of the topics mentioned may need to be refreshed in our minds. Overall, it is a very useful guide that addresses seo topics in a direct and basic manner.
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11.13.08
Posted in Advertising, CPM at 7:17 pm by Stephe
According to The Rubicon Project, CPM ad rates dropped 11% from the second quarter to the third quarter of 2008. Although, the CPM ad rates have continued there downward spiral, there is significant opportunity within advertising online. This CPM ad rate drop can be attributed to the downturn in the global economy. Many companies have reevaluated how much money they will be spending on online advertising. Regardless of the cutbacks in online advertising, growth has been made within the industry with regards to stronger technology, niche targeting, etc. These improvements allow advertisers to receive more targeted traffic that is more likely to convert. Currently online advertising can take advantage of the CPM ad rate drop situation because the amount that they pay per ad, visitor, and in the end, the action of the users to purchase their product all costs them less due to this drop in CPM rates. Although CPM rates have continued to drop, there is definitely opportunity within the online advertising marketplace.
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